Varun Saini
@techninjaah
I'm a software engineer at Microsoft who breaks down AI tools, automation & the future of work for India's most ambitious builders, students, and professionals. I don't just cover tech — I build with it.
Numbers that matter to brands
Last 30 days, verified from Instagram Insights. Every number is real.
Saves in 30 days — the metric brands undervalue
120,290 saves means this audience treats the content as a resource, not entertainment. They bookmark it, act on it, and come back. That's high purchase-intent behaviour — the strongest signal for product integrations.
What's hitting right now
Top 4 reels from the last 30 days by views.
Who's watching
Follower data from Instagram Insights, last 30 days.
78.8% of followers are 18–34.India's most digitally-native, tool-hungry demographic — the exact audience that signs up for free trials, pays for subscriptions, and shares products with their network.
What gets made & why it works
Three content pillars, all driving the same outcome: the audience takes action.
Tool Breakdowns
First-mover coverage of new AI products. Practical, fast, zero fluff. Audience discovers tools here before anyone else.
AI Side Hustles
Real income ideas using AI. Highest-performing category. Series format drives binge behaviour and deep saves.
Automation & Workflows
Step-by-step systems with n8n, Zapier, Make. Heavy save rate — used as reference material, not just watched once.
How we work together
All formats are content-first — authenticity is non-negotiable.
| Format | What's included | Investment |
|---|---|---|
| Integration Reel | Product woven naturally into a tutorial or tips reel. Full creative direction stays with me — 1 round of revisions. | ₹60K – ₹80K |
| Dedicated Reel | Full video built around your product — deep demo, walkthrough, or launch piece. 2 revision rounds + script collab. | ₹1L – ₹1.4L |
| Reel + Stories | 1 integration reel + 3 Stories with CTA + 7-day bio link. Best for driving sign-ups and app installs. | ₹80K – ₹1.1L |
| Content Series | 3–5 reels over 3–4 weeks. Builds recall and message depth. Best ROI for product launches or education campaigns. | Custom |
| Monthly Retainer | 2 reels/month, priority booking, category exclusivity. Ideal for always-on brand presence. | Custom |
Who this is built for
Products that help people work smarter, earn more, or build faster.
Let's build something together.
Open to AI tools, SaaS, productivity apps, ed-tech & developer products · Q2/Q3 2026